Digitalization is among the key factors that contribute to a company’s growth. It can be more than the elimination of old fashioned paper and using computers to log info – it is about building a new means of doing business that focuses on client satisfaction, internal communication, and the flow of information. It is about being more effective, gaining visibility over business spend and making decisions with accurate numbers, along with connecting your entire team to a common mission that drives worldwide growth.
This can be a dynamic method that adjustments the ways firms create and capture benefit in the marketplace. This may also accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive standing, firms should be constantly mindful important site of digitalization’s effect on their BMs and the nearby business environment.
To explore the result of digitalization on a firm’s BM, qualitative empirical data were accumulated from doze interviewees doing work in two distinctive industries, automotive and videos. Due to the fact that equally industries are seen as a different organization models, this research design and style allowed for an in-depth a comparison of how digitalization impacts the building blocks of the firm’s BM.
The selection interviews revealed that in the media market, the impact of digitalization was felt the majority of clearly regarding value creation and worth capture aspects. This was largely due to the fact that the advertising industry places strong focus on the customer channel, thus causing digitalization to have an early on impact on the company’s BM.
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